First Look: Stefano Tonchi's September 2010 W

First Look: Stefano Tonchi's September 2010 W

"Tonchi plans to keep the usual cadre of W photographers and add a few new faces — the September issue has two Mert Alas and Marcus Piggott portfolios, a Craig McDean portfolio, and a story by Tim Walker, who has never before contributed to W. Terry Richardson was brought back to contribute for the first time in a long time for the August issue. "Paolo Roversi had a fantastic story in the August issue and wants to work for the magazine, so he will again," Tonchi says. "Steven Klein — we have not had a project for him right now, but we may have a good project for him. Juergen Teller — we’re going to work with him again in November, I think . . . In October, we have another Tim Walker story. We are doing something with Platon. Inez and Vinoodh shot this cover and they are going to shoot the next cover. They had a relationship with the old W, but I look forward to working more with them."

Well, I suppose I am quite happy with the lineup of photographers that will be shooting for the upcoming issues of W--that I certainly cannot deny.

As for the new tagline and italicized logo... I'm not too sure. I don't dislike it, but I feel hesitant of letting go of the former logo. You know, there is a sense of loyalty tied to the former W...

I suppose the only thing I can't see eye to eye with is the focus on actresses (even if they're not the most prominent). But oh well.